100 Years of Technos - Hero Image
Industrial Design •  3D modeling
Industrial design  •  3D modeling
Industrial design  •  3D modeling
Inspired by the history of the Technos watch brand and the innovative spirit that its products explore, this 100 year commemorative line of wristwatches and its packaging was created as part of an internship application process for the Technos Group.

Consisting of a masculine and a feminine metal-cased model, the watches evoke a modern appeal while paying tribute to the classic style, bringing back the aesthetic of vintage watches, such as the first traditional European-made mechanical watches and the old pocket watches.

The colours red, white and black, which are very present on the products, follow the brand identity.
Technos - Brand Direction Slide
Technos - Brand Identity Slide
According to the Branding Tracking Copernicus 2015, the Technos brand user target is composed of active men and women who are 25-45 years old, have the desire of achieving their goals and celebrate each accomplishment on their trajectory. For them, watches aren't only a piece of accessory, but an adornment that carries a meaning. These users are faithful to their favourite brands and pay attention to the quality of the products they buy. Also, their income is higher than the average, due to that, they are used to buying watches that cost more.
Technos - Inspiration Slide
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